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NFM Labs
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Industrial supply

Regional Building Materials Supplier

A voice assistant for a trade counter, where callers ask about stock, dimensions, and delivery — not appointments.

Live in productionClient engagement

The problem

Supply businesses take a high volume of short, specific calls: is this in stock, what lengths do you carry, when can it be delivered. Staff answering them are the same people serving the counter, so calls get missed at exactly the hours contractors ring.

What we built

  • Voice assistant built on a product and inventory knowledge base
  • Structured intake for quote and delivery requests
  • Escalation to a human for anything involving pricing commitments
  • Per-call summaries pushed to the office
  • A written capabilities document so the client's team knew exactly what it would and wouldn't do

Where it stands

  • Trade calls answered outside counter hours
  • Routine product questions resolved without pulling staff off the floor
  • Quote requests arriving as structured records instead of scribbled notes

Not every industry needs an appointment booker. This one needed a parts desk that never walks away.