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NFM Labs
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Property · Multi-location

Regional 55+ Community Property Network

A multi-property front office rebuilt end to end — the engagement that became the blueprint for our own platform.

Live in productionClient engagement

The problem

They were quietly losing 5–10 buyer inquiries every day. Not because demand was weak — because the front door leaked. A part-time call router and an answering machine dropped calls, the website gave visitors no way to ask a question, and Google reviews sat unanswered.

What we built

  • AI voice agent that answers and qualifies every call, then logs it to their CRM
  • Website chatbot on each property site — a lead channel that did not previously exist
  • Social posting tripled to 3x/week, automated from their own photo library
  • Automated personalized responses to every 3+ star Google review
  • Google Business Profile management across a large multi-location account
  • Lead routing that pushes specific communities exclusively to the right back-office system
  • One portal to manage all of it

Where it stands

  • 5–10 buyer inquiries per day recovered
  • 1–2 brand-new chatbot leads per property, per day
  • Social output tripled with zero added staff time
  • Every review answered
  • Expanded across additional properties, then migrated onto our own platform

No additional ad spend. They simply stopped the leak.